Challenge
Most people don’t realize that ExxonMobil isn’t just a fossil-fuel energy company. The multinational is also pursuing what’s next—researching the alternative energies that will help combat climate change. Exxon desired a sophisticated, concise product that showed off its research developing tomorrow's energy.
Solution
I led a creative multimedia team to highlight its collaboration with Synthetic Genomics to turn algae into biofuels that can power the world’s transportation. Our fast-paced, high-impact video with overlaid graphics placed algae biofuel and the scientists creating it into the limelight.