Challenge

Energy technology firm Baker Hughes was gearing up for its B2B campaign amplifying the company's commitment to operating as a net-zero organization by 2050. They wanted to broadcast their concern for the future and their innovative work to meet the biggest challenge of our time.

Solution

I led a creative team in developing a series of multimedia assets that included whitepapers and videos. Together, these storytelling products carried the audience through the company’s core messaging—that Baker Hughes’s brightest minds are working to counter climate change through sustainable innovations. The stylish results we produced merged powerful imagery and graphics with high-impact information.