The Financialist
Solution
I guided the launch of Credit Suisse's first branded content site, The Financialist. Working with the bank’s internal research and investment team, we distilled complex topics and data into engaging multimedia content geared for a sophisticated investor audience. We also expanded our storytelling to include general interest features our intended audience would find interesting.
Challenge
Credit Suisse wanted to launch a digital magazine that amplified its research and investment expertise by providing context and commentary about the most important business news of the day.
Carmine Street
Solution
As The Financialist‘s managing editor, I directed and scripted a series of short films that profiled creators, artisans, entrepreneurs and artists who dedicate their lives to making truly unique objects.
Carmine Guitars tells the story of one of these creators, the last guitar maker in New York City's Greenwich Village neighborhood. The storied area has changed since his shop opened more than 40 years ago, but his dedication to craft remains unshaken.
Challenge
How do you tell stories about uniqueness and exclusivity? That's the challenge Credit Suisse's wealth management business tasked us with as part of our work developing The Financialist, the bank's first-ever content site.