The Food Generation
Solution
I led an international team of content producers and creators that redesigned Danone’s corporate site. The new editorial approach focused on the idea of "The Food Generation" to explain how Danone is meeting its commitment to sustainably produce and supply food.
Challenge
The French food company wanted to highlight its Environmental, Social and Corporate Governance (ESG) commitments to bring "health through food." To do that, it needed to go all-in on a stronger editorial approach that focused on human stories.