Challenge
ExxonMobil wanted to show how natural gas is much more than just the blue flame that comes out of our cooking stoves. It’s also a lower-emission transition fuel that helps meet the world's need for reliable and cleaner energy.
Solution
I led a team that produced an immersive multimedia long-form microsite to highlight the topic's most salient aspects. The site uses copy, gifs and animation to explain how natural gas impacts our lives in both big and small ways in the U.S. and internationally.