Challenge
Investment bank and financial services firm Credit Suisse wanted editorial expertise to launch a digital magazine. The company’s vision was to provide context and commentary about the most important business news of the day.
Solution
I led a team and guided the launch of Credit Suisse's first branded content site, The Financialist. Working with the bank’s internal research and investment team, we distilled complex topics and data into engaging multimedia content geared for a sophisticated investor audience.