SK Group
Multimedia Campaign
CHALLENGE
SK is manufacturing breakthrough solutions across semiconductors, artificial intelligence, energy, and life sciences—a portfolio dedicated to building a stronger tomorrow. However, as SK ramped up its U.S. investments to $50 billion, its awareness among key audiences, including investors, policymakers, and local communities, lagged. The U.S. site lacked impactful language about the innovations SK drives globally.
SOLUTIONS
We developed SK's first U.S.-based multimedia campaign, highlighting innovations such as solid-state EV batteries, AI memory solutions, and grid technology. The campaign featured articles, infographics, animated videos, and white papers, supported by targeted paid advertising. This integrated approach generated over 3 million views within three months, successfully elevating SK's profile among key stakeholders.